Endocrinology Landing Page

2023

Marketing

Vianova AI

Overview

Created a dedicated landing page for endocrinologists to showcase our RPM platform’s integrations, onboarding, and reimbursement benefits, aligning with updated brand design and helping secure five endocrinology practices within a few months.

Overview

Project Goal

Our Remote Patient Monitoring (RPM) platform already had a basic presence on the website, highlighting our patient app, web platform for clinical practices, and key patient benefits. However, creating a full-featured webpage through the website team would take considerable time due to their current workload. The goal of this project was to design and develop a dedicated landing page for endocrinologists, targeting them specifically with more tailored content while adhering to the current website design and branding.

Current RPM Webpage

Process

After auditing our current webpage, we approached the project in three phases: planning, design & development, and implementation.

Process

After auditing our current webpage, we approached the project in three phases: planning, design & development, and implementation.

Process

After auditing our current webpage, we approached the project in three phases: planning, design & development, and implementation.

01 Planning

Over the course of a week, we worked on defining the content structure and messaging tailored for endocrinologists, ensuring alignment with updated branding and tone.

01 Planning

Over the course of a week, we worked on defining the content structure and messaging tailored for endocrinologists, ensuring alignment with updated branding and tone.

01 Planning

Over the course of a week, we worked on defining the content structure and messaging tailored for endocrinologists, ensuring alignment with updated branding and tone.

02 Design

Reused elements and sections from current site. Then designed responsive Figma layouts with custom illustrations and icons consistent with the site’s visual language. Iterated based on feedback from marketing and sales teams informing refinements to both visuals and messaging.

02 Design

02 Design

03 Development

After approval, all assets were organized and handed off to developers with clear documentation and structure. The page was built to match the approved design, optimized for responsiveness, and integrated smoothly with the existing CMS.

03 Development

03 Development

Outcome

Successfully created a dedicated landing page for endocrinologists within a short timeline.

Maintained brand consistency with the current website while introducing richer content tailored to this audience.
Ensured responsive design and visual alignment, resolving previous header and layout issues seen on other pages.

Produced structured, modular assets for ongoing use and future updates.